Improve the User Experience of your digital platform

The application of neuroscience to your digital service (website, app, software, etc…) allows you to understand what are the unconscious mental processes that arise in the minds of consumers as they look at a page of your e-commerce, advertising spot or packaging. They are the only way you have to be able to fully connect with your target in order to structure a customized and extremely effective on/offline communication.

WHAT IT IS FOR

Usability tests carried out with neuromarketing tools allow us to understand what are the points of attention of your digital service; for example if a particular element of the website has been viewed or not, and if the user has understood its usefulness while browsing. They allow you to understand if your platform is engaging or if it causes stress to the user. All reducing survey and analysis time and with a depth of analysis not comparable to other traditional research methods. This allows you to create an exceptional user experience that encourages your consumer to convert giving you a huge advantage over the competitors.

WHAT WE CAN DO FOR YOU

The NeuroWebDesign team is composed of qualified researchers and certified professionals of the user experience. We organize and plan the test sessions in detail according to your business objectives.

The tests can be carried out in our laboratory or in other facilities. We take care of the Configuration of the instruments (EEG, Eye tracking, GSR, IAT and Survey) of Data Collection and their post-test Analysis. The output of the project is an easy to read digital or paper document. This is a real Operating Manual that can guide you in optimizing your platform to increase performance.