Improve the Usability of your digital platform

WHAT IT IS FOR

The online usability tests runned by Eye Tracking and Artificial Intelligence softwares are extremely useful if carried out during the development phase of a digital platform as they allow to be make modifications that could prove to be more expensive in terms of time and investment if carried out at a later date.

However this kind of user tests can still be carried out when the digital service is already published, to better understand the problems encountered by the user, going deeper in his browsing behavior than the simple data of Google Analytics or software that analyze the movement of the mouse. This allows to redesign some components of the platform itself in a more user-friendly and therefore more effective perspective.

WHAT WE CAN DO FOR YOU

The NeuroWebDesign team uses the best Eye Tracking and Artificial Intelligence software to carry out remote usability tests and provide you with a 360 ° view of the navigation process of your users. Analyzes the data obtained and provides you with adequate solutions to increase the performance of your online platform in a user-centric perspective.

In addition to a complete report on the analysis and the improvements to be made, our researchers will follow you step by step in optimizing your online service through constant support over the months and directing you towards the improvement of CRO and ROI.

Thanks to our Eye Tracking and Artificial Intelligence software, we are able to analyze the movement of the human eye of those who browse a website in the first few seconds of navigation. In this way, we are able to understand what immediately attracts the user’s gaze and therefore the effectiveness of your interface for your business goals.

WHAT IT IS FOR

It allows you to make objective decisions based on analyzing the movement of users’ gaze on the web. For example, if you are undecided whether to publish version A or version B of a web page, you can use this method to understand before its publication, which version is the most performing.

WHAT WE CAN DO FOR YOU

With this type of test, NeuroWebDesign is able to guarantee you quick, easily implementable solutions and allows you to achieve excellent statistical reliability so that every decision is supported by data. Moreover, this approach allows you to understand right away (before publication) if your product / service has the desired impact.