Neuromarketing for hotels
WHAT IT IS FOR
Strengthened by many years of experience in the hotel sector and in the analysis of online tourist consumers, we offer the best analysis services for hotel facilities and chains.
We are able to identify the obstacles and problems that may prevent your user from completing the booking process and we help you to make the browsing experience more engaging and effective through advice and indications deriving from our know-how.
From the analysis of the web site to the navigation within the booking engine, the tests we conduct cover the entire navigation path of the internet user, so that we can study the behavior of the user from landing on the site to completion of the purchase.
Our goal is to help hoteliers improve the user experience within the site, so that it can translate into more direct conversions and disintermediation from OTAs.
WHAT WE CAN DO FOR YOU
If you manage a hotel and want to improve your performance by distinguishing yourself from the competition, this is what we can do for you:
- Usability tests with biometric instrumentation on your website, by conducting tests on your target customers.
- Consultancy on the usability and user experience of your website. We will identify together with you the best techniques to best promote your online structure.
- Training in digital and neuromarketing to staff and management teams.
- Analysis of corporate Brand Identity and definition of business strategies to best intercept its target audience.