Project main purpose: outline the most suitable logo for the company Jampaa srl.

During the brand creation, Jampaa srl wanted to test different logos and names for its brand. In order to make a decision validated by scientific data, we conducted an Eye Tracking analysis.

3 tables, each with 20 different logos, which included both ideas proposed by the company and other IT brands agencies were presented to the testers.

The Eye Tracking analysis showed that the preferred and favourite logo was that of an elephant with the word ‘Jampaa’ (it later became the logo and name of the company). Indeed the testers  viewed it several times and for longer periods.

Then the Retrospective Think Aloud confirmed that users remembered the logos with the elephant more, which they also associated with the concept of innovation, a very important message that our company hopes to convey.