Facile.it, the number 1 company in Italy for the comparison of offers relating to insurance, financing and domestic users, required an analysis of the perception of its brand.
Goals:
- understand what values are perceived by users;
- understand if the values communicated by the brand are really those perceived by consumers.
Some commercials were also examined in the analysis to verify whether the tone of voice has actually been used to date, in line with the needs of consumers.
Based on the most recent neuroscientific research, NeuroWebDesign analyzed a sample of 32 users through implicit association tests (IAT) and Human Behavior Research Technologies (Eye Tracking, EEG, GSR).
