Neuromarketing for destinations
WHAT IT IS FOR
We help cities and tourist destinations to intercept the behavior of their web users, to improve their online promotion strategies through the use of advanced analysis tools.
We monitor the unconscious reactions of potential tourists to the sight of places or brands linked to the destination.
We investigate the attractions, the tourist points of greatest appeal and test the best ways to promote them adequately, always using our “user-centric” approach.
The neuromarketing tests are carried out on a sample of users targeting the customer and conducted through Human Behavior Research (Human Behavior Research) technologies.
WHAT WE CAN DO FOR YOU
If you promote or manage a tourist destination, this is what we can do for you:
- Usability tests of target portals through the use of biometric instrumentation. The tests are conducted on users to target the customer.
- Perception of the brands linked to the destination in question, through the triangulation of IAT tests, questionnaires and biometric analyzes. The tests can also be performed with benchmarking objectives.
- Analysis of the perception of different places of interest, in order to outline the best strategies to promote them in the most effective way to capture the interest of their potential tourists.