Facile.it, the number 1 company in Italy for the comparison of offers relating to insurance, financing and domestic users, has requested the conduct of user tests on the desktop and mobile site, in order to test the usability and user experience of some website pages: www.facile.it

In particular, the clarity of the information and the ease of finding information were tested, understanding how to improve the navigation and conversion flow, both from a technical and content point of view.

The analyzes were conducted through the use of Eye Tracking and EEG.