A user experience and neuromarketing expert analyzes your website with you to immediately detect possible changes and improvements.

If you purchase a usability analysis, the consultancy also foresees visualising the problems encountered during tests. The consultant will contact you to thoroughly investigate the characteristics, the objectives and positioning of your online business.

At which point, an easy to understand digital document will be drawn up containing all the possible textual and visual communication optimisations that can be done on your website, to exponentially improve the conversion rate.

A operational manual that can be delivered directly to your team of developers, to immediately apply the recommended implementations and test their effectiveness.

In addition to the know-how acquired during many years of experience in the field of UX and neuromarketing, we use the most important analysis software of the user’s browsing behavior that allow us to record:

• Mouse-flow; what were the movements most performed by the mouse during navigation.
• Depth of the scroll; it allows to understand if a determined page of your website is or not scrolled or navigated in its entirety or not by the user.
• Clicks analysis; What elements have your users clicked on? Which ones didn’t stimulate the click?
• Convertion funnel; understand the strengths and weaknesses of the built architecture to bring your consumers to the conversion on your website.

To all this we can add the A/B tests so as to design alternative pages to the original version already published on the site (Version A), to check if the variant (Version B) guarantees better performance.