{"id":5152,"date":"2020-02-28T18:56:13","date_gmt":"2020-02-28T17:56:13","guid":{"rendered":"https:\/\/www.neurowebdesign.it\/it\/?page_id=5152"},"modified":"2020-09-17T22:09:24","modified_gmt":"2020-09-17T20:09:24","slug":"facile-it-percezione-brand-2-2","status":"publish","type":"page","link":"https:\/\/www.neurowebdesign.it\/it\/hotel-lugano-dante-test-usabilita\/","title":{"rendered":"Hotel Lugano Dante"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]\n\t\t\t<!-- START it\/hotel lugano dante REVOLUTION SLIDER 6.7.34 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_136_1_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:transparent;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_136_1\" style=\"\" data-version=\"6.7.34\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-210\" data-title=\"Slide\" data-duration=\"7000\" data-anim=\"r:0;\" data-in=\"o:1;\" data-out=\"o:1;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/www.neurowebdesign.it\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"Hotel Lugano Dante\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/www.neurowebdesign.it\/wp-content\/uploads\/2017\/07\/Sfondo-testimonianze-e1499421323697.jpg\" data-parallax=\"off\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><h1\n\t\t\t\t\t\t\t\tid=\"slider-136-slide-210-layer-1\" \n\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(255, 255, 255, 1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:m;yo:-1px,0,0,0;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:60,50,40,30;l:65,55,45,35;fw:300;a:center,center,center,left;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"e:power2.inOut;sp:150;sR:10;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;e:nothing;st:w;sp:0;sR:6840;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;font-family:'Raleway';\"\n\t\t\t\t\t\t\t><center>Hotel Lugano Dante<\/center> \n\t\t\t\t\t\t\t<\/h1><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_136_1',rl:[1240,1024,778,480],el:[400,300,250,199],gw:[1920,1024,778,480],gh:[400,300,250,200],type:'hero',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider1361\"]!==undefined) {window.RS_MODULES.modules[\"revslider1361\"].once = false;window.revapi136 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<strong>Hotel Lugano Dante<\/strong> nota struttura ricettiva dell\u2019omonima localit\u00e0 svizzera, ha richiesto lo svolgimento di user-test sul sito desktop e mobile allo scopo di testare l\u2019<strong>usabilit\u00e0<\/strong> e la <strong>user experience<\/strong> del sito web: www.hotel-luganodante.com.\r\n\r\nL\u2019obiettivo \u00e8 stato quello di migliorare il percorso di navigazione al fine di <strong>aumentare il tasso di conversione diretto<\/strong> del sito web; individuare i possibili ostacoli strutturali che l\u2019utente incontrava all\u2019interno del sito per capire come agire per incrementare la piacevolezza e la fluidit\u00e0 di navigazione.\r\n\r\nUna seconda parte dell\u2019analisi \u00e8 stata centrata sulla piattaforma MyPage, in cui l\u2019utente, dopo la prenotazione, pu\u00f2 procedere nella scelta dei servizi aggiuntivi da integrare.\r\n\r\nNeuroWebDesign Srl ha provveduto ad analizzare un campione di <strong>22 utenti,<\/strong> tramite tecnologie di <strong>Human Behaviour Research<\/strong> (Ricerca del Comportamento Umano): Eye tracking, EEG e GSR per analizzare i movimenti dell\u2019occhio e i cambiamenti cognitivi e di attivazione fisiologica durante la navigazione del sito.\r\n\r\nLa triangolazione dei dati tra<strong> elettroencefalogramma, eye tracking e GSR<\/strong> ha permesso di avere un quadro specifico ed oggettivo del comportamento dei consumatori in risposta agli stimoli presentati.[\/vc_column_text][vc_column_text]\r\n<p style=\"text-align: center;\"><a class=\"btn-gold\" href=\"https:\/\/www.hotel-luganodante.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">VISITA IL SITO WEB<\/a><\/p>\r\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5761&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;offer-block&#8221; enable_overlay=&#8221;true&#8221; css=&#8221;.vc_custom_1457521268140{background-color: #ffffff !important;}&#8221;][vc_column][vc_btn title=&#8221;TORNA AI CASI STUDIO&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#898989&#8243; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.neurowebdesign.it%2Fportfolio%2F|||&#8221;][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Hotel Lugano Dante nota struttura ricettiva dell\u2019omonima localit\u00e0 svizzera, ha richiesto lo svolgimento di user-test sul sito desktop e mobile allo scopo di testare l\u2019usabilit\u00e0 e la user experience del sito web: www.hotel-luganodante.com. L\u2019obiettivo \u00e8 stato quello di migliorare il percorso di navigazione al fine di aumentare il tasso di conversione [&hellip;]","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5152","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Usability Test for Hotel Lugano Dante | NeuroWebDesign<\/title>\n<meta name=\"description\" content=\"The usability tests conducted by NeuroWebDesign have allowed us to analyze the usability and user experience of the Hotel Lugano Dante website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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