{"id":3476,"date":"2018-10-23T16:17:29","date_gmt":"2018-10-23T14:17:29","guid":{"rendered":"https:\/\/www.neurowebdesign.it\/it\/?page_id=3476"},"modified":"2020-09-17T22:39:16","modified_gmt":"2020-09-17T20:39:16","slug":"usabilitytour17-2","status":"publish","type":"page","link":"https:\/\/www.neurowebdesign.it\/it\/usabilitytour18\/","title":{"rendered":"UsabilityTour18"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]\n\t\t\t<!-- START UsabilityTour2018 REVOLUTION SLIDER 6.7.34 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_103_1_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:transparent;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_103_1\" style=\"\" data-version=\"6.7.34\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-170\" data-title=\"Slide\" data-duration=\"7000\" data-anim=\"r:0;\" data-in=\"o:1;\" data-out=\"o:1;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/www.neurowebdesign.it\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"UsabilityTour18\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/www.neurowebdesign.it\/wp-content\/uploads\/2017\/07\/Sfondo-testimonianze-e1499421323697.jpg\" data-parallax=\"off\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><h1\n\t\t\t\t\t\t\t\tid=\"slider-103-slide-170-layer-1\" \n\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(255, 255, 255, 1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:m;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:60,50,40,30;l:65,55,45,35;fw:300;a:center;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"e:power2.inOut;sp:150;sR:10;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;e:nothing;st:w;sp:0;sR:6840.0006103516;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;font-family:'Raleway';\"\n\t\t\t\t\t\t\t><center>- UsabilityTour 2018 -<br \/>\nIn collaborazione con Ciset<\/center> \n\t\t\t\t\t\t\t<\/h1><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_103_1',rl:[1240,1024,778,480],el:[400,300,250,199],gw:[1920,1024,778,480],gh:[400,300,250,200],type:'hero',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider1031\"]!==undefined) {window.RS_MODULES.modules[\"revslider1031\"].once = false;window.revapi103 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Terza edizione dell&#8217;<strong>UsabilityTour<\/strong>, il progetto di ricerca nel settore alberghiero condotto in collaborazione col <strong>CISET. <\/strong>Le ricerche quest&#8217;anno sono state condotte all&#8217;interno di un campeggio 5 stelle del nord-est italiano ed hanno coinvolto <strong>oltre 40 di tester.<\/strong>\r\n\r\nOggetto dell&#8217;analisi: l&#8217;integrazione delle <strong>recensioni<\/strong> all&#8217;interno di un sito alberghiero.\r\n\r\nAbbiamo voluto approfondire il comportamento degli utenti nei confronti delle recensioni, principale veicolo della <strong>riprova sociale nel web<\/strong>. Sono stati analizzati perci\u00f2 diversi strumenti di aggregazione delle recensioni presenti ora sul mercato e a disposizione delle strutture. Il fine ultimo era di valutare la loro efficacia nell&#8217;indirizzare l&#8217;utente alla prenotazione.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3477&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;offer-block&#8221; enable_overlay=&#8221;true&#8221; css=&#8221;.vc_custom_1457521268140{background-color: #ffffff !important;}&#8221;][vc_column][vc_btn title=&#8221;TORNA AI CASI STUDIO&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#898989&#8243; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.neurowebdesign.it%2Fportfolio%2F|||&#8221;][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Terza edizione dell&#8217;UsabilityTour, il progetto di ricerca nel settore alberghiero condotto in collaborazione col CISET. Le ricerche quest&#8217;anno sono state condotte all&#8217;interno di un campeggio 5 stelle del nord-est italiano ed hanno coinvolto oltre 40 di tester. Oggetto dell&#8217;analisi: l&#8217;integrazione delle recensioni all&#8217;interno di un sito alberghiero. Abbiamo voluto approfondire il [&hellip;]","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3476","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UsabilityTour18 | NeuroWebDesign, UX &amp; Neuromarketing<\/title>\n<meta name=\"description\" content=\"Third edition of the\u00a0UsabilityTour, the itinerant research project in the hotel sector. Objective of the analysis: the reviews in a hotel website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neurowebdesign.it\/it\/usabilitytour18\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"UsabilityTour18 | NeuroWebDesign, UX &amp; Neuromarketing\" \/>\n<meta name=\"twitter:description\" content=\"Third edition of the\u00a0UsabilityTour, the itinerant research project in the hotel sector. Objective of the analysis: the reviews in a hotel website.\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.neurowebdesign.it\/it\/usabilitytour18\/\",\"url\":\"https:\/\/www.neurowebdesign.it\/it\/usabilitytour18\/\",\"name\":\"UsabilityTour18 | NeuroWebDesign, UX & Neuromarketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.neurowebdesign.it\/it\/#website\"},\"datePublished\":\"2018-10-23T14:17:29+00:00\",\"dateModified\":\"2020-09-17T20:39:16+00:00\",\"description\":\"Third edition of the\u00a0UsabilityTour, the itinerant research project in the hotel sector. Objective of the analysis: the reviews in a hotel website.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.neurowebdesign.it\/it\/usabilitytour18\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[[\"https:\/\/www.neurowebdesign.it\/it\/usabilitytour18\/\"]]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.neurowebdesign.it\/it\/usabilitytour18\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.neurowebdesign.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UsabilityTour18\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.neurowebdesign.it\/it\/#website\",\"url\":\"https:\/\/www.neurowebdesign.it\/it\/\",\"name\":\"NeuroWebDesign\",\"description\":\"Digital Emotions\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.neurowebdesign.it\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UsabilityTour18 | NeuroWebDesign, UX & Neuromarketing","description":"Third edition of the\u00a0UsabilityTour, the itinerant research project in the hotel sector. Objective of the analysis: the reviews in a hotel website.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.neurowebdesign.it\/it\/usabilitytour18\/","twitter_card":"summary_large_image","twitter_title":"UsabilityTour18 | NeuroWebDesign, UX & Neuromarketing","twitter_description":"Third edition of the\u00a0UsabilityTour, the itinerant research project in the hotel sector. Objective of the analysis: the reviews in a hotel website.","twitter_misc":{"Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.neurowebdesign.it\/it\/usabilitytour18\/","url":"https:\/\/www.neurowebdesign.it\/it\/usabilitytour18\/","name":"UsabilityTour18 | NeuroWebDesign, UX & Neuromarketing","isPartOf":{"@id":"https:\/\/www.neurowebdesign.it\/it\/#website"},"datePublished":"2018-10-23T14:17:29+00:00","dateModified":"2020-09-17T20:39:16+00:00","description":"Third edition of the\u00a0UsabilityTour, the itinerant research project in the hotel sector. Objective of the analysis: the reviews in a hotel website.","breadcrumb":{"@id":"https:\/\/www.neurowebdesign.it\/it\/usabilitytour18\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":[["https:\/\/www.neurowebdesign.it\/it\/usabilitytour18\/"]]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.neurowebdesign.it\/it\/usabilitytour18\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.neurowebdesign.it\/it\/"},{"@type":"ListItem","position":2,"name":"UsabilityTour18"}]},{"@type":"WebSite","@id":"https:\/\/www.neurowebdesign.it\/it\/#website","url":"https:\/\/www.neurowebdesign.it\/it\/","name":"NeuroWebDesign","description":"Digital Emotions","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.neurowebdesign.it\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"}]}},"_links":{"self":[{"href":"https:\/\/www.neurowebdesign.it\/it\/wp-json\/wp\/v2\/pages\/3476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.neurowebdesign.it\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.neurowebdesign.it\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.neurowebdesign.it\/it\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.neurowebdesign.it\/it\/wp-json\/wp\/v2\/comments?post=3476"}],"version-history":[{"count":0,"href":"https:\/\/www.neurowebdesign.it\/it\/wp-json\/wp\/v2\/pages\/3476\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.neurowebdesign.it\/it\/wp-json\/wp\/v2\/media?parent=3476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}