{"id":3238,"date":"2018-04-09T17:58:53","date_gmt":"2018-04-09T15:58:53","guid":{"rendered":"https:\/\/www.neurowebdesign.it\/?page_id=3238"},"modified":"2020-09-17T22:28:15","modified_gmt":"2020-09-17T20:28:15","slug":"selle-italia","status":"publish","type":"page","link":"https:\/\/www.neurowebdesign.it\/it\/selle-italia\/","title":{"rendered":"Selle Italia"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]\n\t\t\t<!-- START Selle Italia REVOLUTION SLIDER 6.7.34 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_86_1_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:transparent;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_86_1\" style=\"\" data-version=\"6.7.34\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-153\" data-title=\"Slide\" data-duration=\"7000\" data-anim=\"r:0;\" data-in=\"o:1;\" data-out=\"o:1;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/www.neurowebdesign.it\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"Selle Italia\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/www.neurowebdesign.it\/wp-content\/uploads\/2017\/07\/Sfondo-testimonianze-e1499421323697.jpg\" data-parallax=\"off\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><h1\n\t\t\t\t\t\t\t\tid=\"slider-86-slide-153-layer-1\" \n\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(255,255,255,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:m;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:60,50,40,30;l:65,55,45,35;fw:300;a:center;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"e:power2.inOut;sp:150;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;e:nothing;st:w;sp:1.875;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;font-family:'Raleway';\"\n\t\t\t\t\t\t\t><center>Selle Italia<\/center> \n\t\t\t\t\t\t\t<\/h1><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_86_1',rl:[1240,1024,778,480],el:[400,300,250,199],gw:[1920,1024,778,480],gh:[400,300,250,200],type:'hero',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider861\"]!==undefined) {window.RS_MODULES.modules[\"revslider861\"].once = false;window.revapi86 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Obiettivo dell&#8217;analisi: <strong>Logo design + Benchmark di mercato<\/strong>\r\n\r\n<strong>Selle Italia<\/strong> srl, azienda leader nel mercato delle selle da ciclismo, ha deciso di capire quali valori fossero associati alla propria brand identity ed al proprio logo. Inoltre, si \u00e8 chiesta quale, tra le diverse proposte di nuovo logo, inglobasse determinati valori considerati indispensabili dalla compagine aziendale per evolvere il logotipo attuale.\r\n\r\nIl campione raccolto per l&#8217;analisi aveva un unica caratteristica comune: essere ciclista professionista\/cicloamatore.\r\n\r\nPer arrivare ad una decisione validata da dati scientifici ci si \u00e8 affidati ad un&#8217;analisi <strong>Eye Tracking, <\/strong>in cui ai tester \u00e8 stata sottoposta la visione dei diversi loghi di Selle Italia e dei principali competitor.\r\n\r\nPer capire quali valori venissero associati alle diverse proposte di logo di Selle Italia ed ai competitor, \u00e8 stato condotto invece un <strong>IAT test<\/strong> (Test di associazione implicita), indispensabile per analizzare &#8220;quello che il consumatore pensa ma non dice&#8221;.[\/vc_column_text][vc_column_text]\r\n<p style=\"text-align: center;\"><a class=\"btn-gold\" href=\"http:\/\/www.selleitalia.com\" target=\"_blank\" rel=\"noopener noreferrer\">VISITA IL SITO WEB<\/a><\/p>\r\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3235&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;offer-block&#8221; enable_overlay=&#8221;true&#8221; css=&#8221;.vc_custom_1457521268140{background-color: #ffffff !important;}&#8221;][vc_column][vc_btn title=&#8221;TORNA AI CASI STUDIO&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#898989&#8243; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.neurowebdesign.it%2Fportfolio%2F|||&#8221;][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Obiettivo dell&#8217;analisi: Logo design + Benchmark di mercato Selle Italia srl, azienda leader nel mercato delle selle da ciclismo, ha deciso di capire quali valori fossero associati alla propria brand identity ed al proprio logo. Inoltre, si \u00e8 chiesta quale, tra le diverse proposte di nuovo logo, inglobasse determinati valori considerati [&hellip;]","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3238","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selle Italia | NeuroWebDesign, Agenzia di Neuromarketing e UX<\/title>\n<meta name=\"description\" content=\"The Le Bistrot refreshment bar serves simple, informal cuisine in a refined, tasteful atmosphere.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neurowebdesign.it\/it\/selle-italia\/\" \/>\n<meta name=\"twitter:card\" 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