{"id":3139,"date":"2018-02-07T14:19:18","date_gmt":"2018-02-07T13:19:18","guid":{"rendered":"https:\/\/www.neurowebdesign.it\/?page_id=3139"},"modified":"2020-09-17T22:14:09","modified_gmt":"2020-09-17T20:14:09","slug":"jampaa","status":"publish","type":"page","link":"https:\/\/www.neurowebdesign.it\/it\/jampaa\/","title":{"rendered":"Jampaa"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]\n\t\t\t<!-- START JAMPAA REVOLUTION SLIDER 6.7.34 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_85_1_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:transparent;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_85_1\" style=\"\" data-version=\"6.7.34\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-142\" data-title=\"Slide\" data-duration=\"7000\" data-anim=\"r:0;\" data-in=\"o:1;\" data-out=\"o:1;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/www.neurowebdesign.it\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"Jampaa\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/www.neurowebdesign.it\/wp-content\/uploads\/2017\/07\/Sfondo-testimonianze-e1499421323697.jpg\" data-parallax=\"off\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><h1\n\t\t\t\t\t\t\t\tid=\"slider-85-slide-142-layer-1\" \n\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(255,255,255,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:m;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:60,50,40,30;l:65,55,45,35;fw:300;a:center;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"e:power2.inOut;sp:150;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;e:nothing;st:w;sp:1.875;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;font-family:'Raleway';\"\n\t\t\t\t\t\t\t><center>Jampaa<\/center> \n\t\t\t\t\t\t\t<\/h1><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_85_1',rl:[1240,1024,778,480],el:[400,300,250,199],gw:[1920,1024,778,480],gh:[400,300,250,200],type:'hero',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider851\"]!==undefined) {window.RS_MODULES.modules[\"revslider851\"].once = false;window.revapi85 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Obiettivo dell&#8217;analisi: <em>delineare il logo pi\u00f9 adatto per la societ\u00e0 Jampaa srl.<\/em>\r\n\r\nIn fase di creazione del marchio, l&#8217;azienda <strong>Jampaa srl<\/strong>\u00a0ha voluto testare diversi loghi e nomi per il proprio marchio. Per arrivare ad una decisione validata da dati scientifici si \u00e8 affidata ad un&#8217;analisi <strong>Eye Tracking<\/strong>.\r\n\r\nAi tester sono state presentate <strong>3 tavole<\/strong>, ognuna con <strong>20 diversi loghi<\/strong>, che comprendevano sia le idee proposte dalla societ\u00e0, sia marchi di agenzie del settore IT.\r\n\r\nL&#8217;analisi <strong>Eye Tracking<\/strong> ha dimostrato come effettivamente i <strong>loghi raffiguranti l&#8217;elefante e la scritta Jampaa<\/strong> (divenuti poi logo e \u00a0nome della societ\u00e0) fossero le alternative preferite dagli utenti, su cui lo sguardo si \u00e8 posizionato per pi\u00f9 volte e pi\u00f9 tempo.\r\n\r\nIl <strong>Retrospective Think Aloud<\/strong> ha poi confermato tale dato: gli utenti <strong>ricordavano maggiormente i loghi con l&#8217;elefante,<\/strong> a cui associavano inoltre il <strong>concetto di innovazione<\/strong>, d&#8217;importanza primaria per il brand.[\/vc_column_text][vc_column_text]\r\n<p style=\"text-align: center;\"><a class=\"btn-gold\" href=\"http:\/\/www.jampaa.it\" target=\"_blank\" rel=\"noopener noreferrer\">VISITA IL SITO WEB<\/a><\/p>\r\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3146&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;offer-block&#8221; enable_overlay=&#8221;true&#8221; css=&#8221;.vc_custom_1457521268140{background-color: #ffffff !important;}&#8221;][vc_column][vc_btn title=&#8221;TORNA AI CASI STUDIO&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#898989&#8243; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.neurowebdesign.it%2Fportfolio%2F|||&#8221;][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Obiettivo dell&#8217;analisi: delineare il logo pi\u00f9 adatto per la societ\u00e0 Jampaa srl. In fase di creazione del marchio, l&#8217;azienda Jampaa srl\u00a0ha voluto testare diversi loghi e nomi per il proprio marchio. Per arrivare ad una decisione validata da dati scientifici si \u00e8 affidata ad un&#8217;analisi Eye Tracking. Ai tester sono state [&hellip;]","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3139","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jampaa | NeuroWebDesign, Agenzia di Neuromarketing e UX<\/title>\n<meta name=\"description\" content=\"The Le Bistrot refreshment bar serves simple, informal cuisine in a refined, tasteful atmosphere.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neurowebdesign.it\/it\/jampaa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Jampaa | NeuroWebDesign, Agenzia di Neuromarketing e 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