{"id":5152,"date":"2020-02-28T18:56:13","date_gmt":"2020-02-28T17:56:13","guid":{"rendered":"https:\/\/www.neurowebdesign.it\/it\/?page_id=5152"},"modified":"2020-09-17T22:09:24","modified_gmt":"2020-09-17T20:09:24","slug":"facile-it-percezione-brand-2-2","status":"publish","type":"page","link":"https:\/\/www.neurowebdesign.it\/en\/hotel-lugano-dante-usability-test\/","title":{"rendered":"Hotel Lugano Dante"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]\n\t\t\t<!-- START it\/hotel lugano dante REVOLUTION SLIDER 6.7.34 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_136_2_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:transparent;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_136_2\" style=\"\" data-version=\"6.7.34\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-210\" data-title=\"Slide\" data-duration=\"7000\" data-anim=\"r:0;\" data-in=\"o:1;\" data-out=\"o:1;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/www.neurowebdesign.it\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"Hotel Lugano Dante\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/www.neurowebdesign.it\/wp-content\/uploads\/2017\/07\/Sfondo-testimonianze-e1499421323697.jpg\" data-parallax=\"off\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><h1\n\t\t\t\t\t\t\t\tid=\"slider-136-slide-210-layer-1\" \n\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(255, 255, 255, 1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:m;yo:-1px,0,0,0;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:60,50,40,30;l:65,55,45,35;fw:300;a:center,center,center,left;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"e:power2.inOut;sp:150;sR:10;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;e:nothing;st:w;sp:0;sR:6840;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;font-family:'Raleway';\"\n\t\t\t\t\t\t\t><center>Hotel Lugano Dante<\/center> \n\t\t\t\t\t\t\t<\/h1><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_136_2',rl:[1240,1024,778,480],el:[400,300,250,199],gw:[1920,1024,778,480],gh:[400,300,250,200],type:'hero',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider1362\"]!==undefined) {window.RS_MODULES.modules[\"revslider1362\"].once = false;window.revapi136_2 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<strong>Hotel Lugano Dante<\/strong>, a well-known accommodation facility in the Swiss resort of the same name, has requested user tests on the desktop and mobile website in order to test the <strong>usability<\/strong> and <strong>user experience<\/strong> of the website: www.hotel-luganodante.com.\r\n\r\nThe goal was to improve the navigation path in order to <strong>increase the direct conversion rate<\/strong> of the website; identify the possible structural obstacles that the user encountered within the site to understand how to act to increase the pleasantness and fluidity of navigation.\r\n\r\nA second part of the analysis was centered on the MyPage platform, where the user, after booking, can proceed in choosing the additional services to be integrated.\r\n\r\nNeuroWebDesign Srl has analyzed a sample of <strong>22 users<\/strong>, through <strong>Human Behavior Research<\/strong> (Human Behavior Research) technologies: Eye tracking, EEG and GSR to analyze eye movements and cognitive changes and physiological activation during site navigation .\r\n\r\nThe triangulation of the data between <strong>electroencephalogram<\/strong>, <strong>eye tracking<\/strong> and <strong>GSR<\/strong> allowed to have a specific and objective picture of consumer behavior in response to the stimuli presented.[\/vc_column_text][vc_column_text]\r\n<p style=\"text-align: center;\"><a class=\"btn-gold\" href=\"https:\/\/www.hotel-luganodante.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">VISIT THE WEBSITE<\/a><\/p>\r\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5127&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;offer-block&#8221; enable_overlay=&#8221;true&#8221; css=&#8221;.vc_custom_1457521268140{background-color: #ffffff !important;}&#8221;][vc_column][vc_btn title=&#8221;BACK TO CASE STUDIES&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#898989&#8243; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.neurowebdesign.it%2Fen%2Fportfolio%2F|||&#8221;][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Hotel Lugano Dante, a well-known accommodation facility in the Swiss resort of the same name, has requested user tests on the desktop and mobile website in order to test the usability and user experience of the website: www.hotel-luganodante.com. The goal was to improve the navigation path in order to increase the [&hellip;]","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5152","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Usability Test for Hotel Lugano Dante | NeuroWebDesign<\/title>\n<meta name=\"description\" content=\"The usability tests conducted by NeuroWebDesign have allowed us to analyze the usability and user experience of the Hotel Lugano Dante website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neurowebdesign.it\/en\/hotel-lugano-dante-usability-test\/\" \/>\n<meta name=\"twitter:card\" 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