{"id":5133,"date":"2020-02-28T15:29:05","date_gmt":"2020-02-28T14:29:05","guid":{"rendered":"https:\/\/www.neurowebdesign.it\/it\/?page_id=5133"},"modified":"2021-05-19T10:48:05","modified_gmt":"2021-05-19T08:48:05","slug":"facile-it-percezione-brand","status":"publish","type":"page","link":"https:\/\/www.neurowebdesign.it\/en\/facile-it-brand-perception\/","title":{"rendered":"Brand Perception Analysis for Facile.it"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]\n\t\t\t<!-- START en.brandfacile REVOLUTION SLIDER 6.7.34 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_139_2_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:transparent;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_139_2\" style=\"\" data-version=\"6.7.34\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-213\" data-title=\"Slide\" data-duration=\"7000\" data-in=\"o:1;\" data-out=\"o:1;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/www.neurowebdesign.it\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"Brand Perception Analysis for Facile.it\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/www.neurowebdesign.it\/wp-content\/uploads\/2017\/07\/Sfondo-testimonianze-e1499421323697.jpg\" data-parallax=\"off\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><h6\n\t\t\t\t\t\t\t\tid=\"slider-139-slide-213-layer-1\" \n\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(255, 255, 255, 1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:m,t,t,t;yo:-34px,110px,92px,71px;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:60,50,40,30;l:22;fw:300;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;e:power2.inOut;sp:150;sR:10;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;tp:600;e:nothing;st:w;sp:0;sR:6840;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;font-family:'Raleway';\"\n\t\t\t\t\t\t\t>Facile.it \n\t\t\t\t\t\t\t<\/h6><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-139-slide-213-layer-2\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(255, 255, 255, 1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:m;yo:43px,39px,30px,25px;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:40,30,25,22;l:40,30,25,25;fw:300;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;e:power2.inOut;sp:150;sR:10;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;tp:600;e:nothing;st:w;sR:6840;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:6;font-family:'Raleway';\"\n\t\t\t\t\t\t\t>Perception Brand \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_139_2',rl:[1240,1024,778,480],el:[],gw:[1920,1024,778,480],gh:[400,300,250,200],type:'hero',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider1392\"]!==undefined) {window.RS_MODULES.modules[\"revslider1392\"].once = false;window.revapi139 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<strong>Facile.it<\/strong>, the number 1 company in Italy for the comparison of offers relating to insurance, financing and domestic users, required<strong> an analysis of the perception of its brand.<\/strong>\r\n\r\nGoals:\r\n<ul>\r\n \t<li>understand what values \u200b\u200bare perceived by users;<\/li>\r\n \t<li>understand if the values \u200b\u200bcommunicated by the brand are really those perceived by consumers.<\/li>\r\n<\/ul>\r\nSome commercials were also examined in the analysis to verify whether the tone of voice has actually been used to date, in line with the needs of consumers.\r\n\r\nBased on the most recent neuroscientific research, NeuroWebDesign analyzed a sample of 32 users through <strong>implicit association tests<\/strong> (IAT) and <strong>Human Behavior Research Technologies<\/strong> (Eye Tracking, EEG, GSR).[\/vc_column_text][vc_column_text]\r\n<p style=\"text-align: center;\"><a class=\"btn-gold broken_link\" href=\"http:\/\/www.facile.it\" target=\"_blank\" rel=\"noopener noreferrer\">VISIT THE WEBSITE<\/a><\/p>\r\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5225&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;offer-block&#8221; enable_overlay=&#8221;true&#8221; css=&#8221;.vc_custom_1457521268140{background-color: #ffffff !important;}&#8221;][vc_column][vc_btn title=&#8221;BACK TO CASE STUDIES&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#898989&#8243; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.neurowebdesign.it%2Fen%2Fportfolio%2F|||&#8221;][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Facile.it, the number 1 company in Italy for the comparison of offers relating to insurance, financing and domestic users, required an analysis of the perception of its brand. Goals: understand what values \u200b\u200bare perceived by users; understand if the values \u200b\u200bcommunicated by the brand are really those perceived by consumers. Some [&hellip;]","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5133","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facile.it | NeuroWebDesign, Analisi di Percezione del Brand<\/title>\n<meta name=\"description\" content=\"NeuroWebDesign ha condotto un\u2019analisi della percezione del brand per Facile.it, esaminando i valori e i significati principalmente associati al brand. 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