{"id":4026,"date":"2019-03-06T11:51:59","date_gmt":"2019-03-06T10:51:59","guid":{"rendered":"https:\/\/www.neurowebdesign.it\/it\/?page_id=4026"},"modified":"2021-10-15T14:54:27","modified_gmt":"2021-10-15T12:54:27","slug":"analisi-di-usabilita-con-strumenti-biometrici-2","status":"publish","type":"page","link":"https:\/\/www.neurowebdesign.it\/en\/usability-tests-with-biometric-tools\/","title":{"rendered":"Usability Tests with Biometric Tools"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]\n\t\t\t<!-- START analisistrumentale_en REVOLUTION SLIDER 6.7.34 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_117_2_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:transparent;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_117_2\" style=\"\" data-version=\"6.7.34\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-184\" data-title=\"Slide\" data-duration=\"7000\" data-in=\"o:1;\" data-out=\"o:1;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/www.neurowebdesign.it\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"Usability Tests with Biometric Tools\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/www.neurowebdesign.it\/wp-content\/uploads\/2019\/03\/neurowebdesign_analisi-strumentale_2.2.jpg\" data-bg=\"p:center top;\" data-parallax=\"10\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-117-slide-184-layer-1\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(255, 255, 255, 1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;xo:-1px,0,0,0;y:m;yo:-17px,0,0,0;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:60,50,40,35;l:60,50,40,35;fw:300;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;e:power2.inOut;st:0;sp:150;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"tp:600;e:nothing;st:w;sp:0;sR:6850;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;font-family:'Raleway';\"\n\t\t\t\t\t\t\t><center>\n<div>Usability Tests<br>\n<br>\n<\/center> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-117-slide-184-layer-4\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(255, 255, 255, 1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;xo:-1px,0,0,0;y:m;yo:-17px,0,0,0;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:60,50,40,35;l:60,50,40,35;fw:300;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;e:power2.inOut;st:0;sp:150;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"tp:600;e:nothing;st:w;sp:0;sR:6850;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:6;font-family:'Raleway';\"\n\t\t\t\t\t\t\t><center>\n<br>\n<div>with Biometric Tools<br>\n<\/center> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_117_2',rl:[1240,1024,778,480],el:[],gw:[1920,1024,778,480],gh:[400,300,250,200],type:'standard',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider1172\"]!==undefined) {window.RS_MODULES.modules[\"revslider1172\"].once = false;window.revapi117 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_empty_space][vc_custom_heading text=&#8221;Improve the User Experience of your digital platform&#8221; font_container=&#8221;tag:h1|text_align:center|color:%2356c3db&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space][vc_column_text]The application of neuroscience to your digital service (website, app, software, etc\u2026) allows you to <strong>understand what are the unconscious mental processes <\/strong>that arise in the minds of consumers as they look at a page of your e-commerce, advertising spot or packaging. They are the only way you have to be able to fully connect with your target in order to <strong>structure a customized and extremely effective on\/offline communication.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4010&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\r\n<h3 id=\"a-cosa-serve\" class=\"u-color-50 u-margin-top-xxl\">WHAT IT IS FOR<\/h3>\r\n<p>Usability tests carried out with <strong>neuromarketing tools<\/strong> allow us to understand what are the points of attention of your digital service; for example if a particular element of the website has been viewed or not, and if the user has understood its usefulness while browsing. They allow you to understand if your platform is engaging or if it causes stress to the user. All <strong>reducing survey and analysis time<\/strong> and with a <strong>depth of analysis<\/strong> not comparable to other traditional research methods. This allows you to <strong>create an exceptional user experience that encourages your consumer to convert giving you a huge advantage over the competitors.<\/strong><\/p>\r\n<h3>WHAT WE CAN DO FOR YOU<\/h3>\r\n<p>The NeuroWebDesign team is composed of <strong>qualified researchers and certified professionals of the user experience.<\/strong> We organize and plan the test sessions in detail according to your business objectives.<\/p>\r\n<p>The tests can be carried out in our laboratory or in other facilities. We take care of the <strong>Configuration<\/strong> of the instruments (EEG, Eye tracking, GSR, IAT and Survey) of <strong>Data Collection<\/strong> and their post-test <strong>Analysis<\/strong>. The output of the project is an easy to read digital or paper document. This is a real <strong>Operating Manual<\/strong> that can guide you in optimizing your platform to increase performance.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_custom_heading text=&#8221;Find out also&#8221; font_container=&#8221;tag:h2|font_size:35|text_align:center|color:%2356c3db&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221; css=&#8221;.vc_custom_1551698478668{margin-bottom: -50px !important;}&#8221;][interective_banner effects=&#8221;effect-apollo&#8221; url=&#8221;url:%2Fen%2Fonline-usability-tests|||&#8221; titlesize=&#8221;&#8221; clr=&#8221;#ffffff&#8221; blank=&#8221;&#8221; title=&#8221;Online usability tests&#8221; image_id=&#8221;5285&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][interective_banner effects=&#8221;effect-apollo&#8221; url=&#8221;url:%2Fen%2Fpackaging-brand-identity-video-advertising|||&#8221; 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content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1551706719727{background-color: #c7effc !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;3750&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_custom_heading text=&#8221;Ask now for a&#8221; font_container=&#8221;tag:h2|font_size:32|text_align:center|color:%23000000&#8243; google_fonts=&#8221;font_family:Titillium%20Web%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221;][vc_custom_heading text=&#8221;Usability Test with Biometric Tools&#8221; font_container=&#8221;tag:h2|font_size:40|text_align:center&#8221; google_fonts=&#8221;font_family:Titillium%20Web%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221;][vc_custom_heading text=&#8221;for your digital platform&#8221; font_container=&#8221;tag:h2|font_size:32|text_align:center|color:%23000000&#8243; google_fonts=&#8221;font_family:Titillium%20Web%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221;][vc_empty_space][vc_column_text]<\/p>\r\n<p style=\"text-align: center;\"><a class=\"btn-gold\" href=\"\/en\/grow-your-idea\/\">CONTACTS<\/a><\/p>\r\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1551706719727{background-color: #c7effc !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221; css=&#8221;.vc_custom_1551707270037{margin-bottom: -32px !important;}&#8221;][vc_single_image image=&#8221;3750&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_custom_heading text=&#8221;Ask now for a&#8221; font_container=&#8221;tag:h2|font_size:24|text_align:center|color:%23000000&#8243; google_fonts=&#8221;font_family:Titillium%20Web%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221;][vc_custom_heading text=&#8221;Usability Test with Biometric Tools&#8221; font_container=&#8221;tag:h2|font_size:32|text_align:center&#8221; google_fonts=&#8221;font_family:Titillium%20Web%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221;][vc_custom_heading text=&#8221;for your digital platform&#8221; font_container=&#8221;tag:h2|font_size:24|text_align:center|color:%23000000&#8243; google_fonts=&#8221;font_family:Titillium%20Web%3A200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221;][vc_empty_space][vc_column_text]<\/p>\r\n<p style=\"text-align: center;\"><a class=\"btn-gold\" href=\"\/en\/grow-your-idea\/\">CONTACTS<\/a><\/p>\r\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\r\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_empty_space][vc_custom_heading text=&#8221;Improve the User Experience of your digital platform&#8221; 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