{"id":3139,"date":"2018-02-07T14:19:18","date_gmt":"2018-02-07T13:19:18","guid":{"rendered":"https:\/\/www.neurowebdesign.it\/?page_id=3139"},"modified":"2020-09-17T22:14:09","modified_gmt":"2020-09-17T20:14:09","slug":"jampaa","status":"publish","type":"page","link":"https:\/\/www.neurowebdesign.it\/en\/jampaa\/","title":{"rendered":"Jampaa"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]\n\t\t\t<!-- START JAMPAA REVOLUTION SLIDER 6.7.34 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_85_2_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:transparent;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_85_2\" style=\"\" data-version=\"6.7.34\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-142\" data-title=\"Slide\" data-duration=\"7000\" data-anim=\"r:0;\" data-in=\"o:1;\" data-out=\"o:1;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/www.neurowebdesign.it\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"Jampaa\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/www.neurowebdesign.it\/wp-content\/uploads\/2017\/07\/Sfondo-testimonianze-e1499421323697.jpg\" data-parallax=\"off\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><h1\n\t\t\t\t\t\t\t\tid=\"slider-85-slide-142-layer-1\" \n\t\t\t\t\t\t\t\tclass=\"rs-layer\"\n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(255,255,255,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:m;\"\n\t\t\t\t\t\t\t\tdata-text=\"s:60,50,40,30;l:65,55,45,35;fw:300;a:center;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"e:power2.inOut;sp:150;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;e:nothing;st:w;sp:1.875;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;font-family:'Raleway';\"\n\t\t\t\t\t\t\t><center>Jampaa<\/center> \n\t\t\t\t\t\t\t<\/h1><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_85_2',rl:[1240,1024,778,480],el:[400,300,250,199],gw:[1920,1024,778,480],gh:[400,300,250,200],type:'hero',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider852\"]!==undefined) {window.RS_MODULES.modules[\"revslider852\"].once = false;window.revapi85_2 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Project main purpose: outline the most suitable logo for the company Jampaa srl.\r\n\r\nDuring the brand creation, <strong>Jampaa srl<\/strong> wanted to test different logos and names for its brand. In order to make a decision validated by scientific data, we conducted an <strong>Eye Tracking<\/strong> analysis.\r\n\r\n<strong>3 tables<\/strong>, each with <strong>20 different logos<\/strong>, which included both ideas proposed by the company and other IT brands agencies were presented to the testers.\r\n\r\nThe <strong>Eye Tracking<\/strong> analysis showed that the preferred and <strong>favourite logo<\/strong> was that of an elephant with the word \u2018Jampaa\u2019 (it later became the logo and name of the company). Indeed the testers \u00a0viewed it several times and for longer periods.\r\n\r\nThen the <strong>Retrospective Think Aloud<\/strong> confirmed that users <strong>remembered the logos<\/strong> <strong>with the elephant<\/strong> more, which they also <strong>associated with the concept of innovation<\/strong>, a very important message that our company hopes to convey.[\/vc_column_text][vc_column_text]\r\n<p style=\"text-align: center;\"><a class=\"btn-gold\" href=\"http:\/\/www.jampaa.it\" target=\"_blank\" rel=\"noopener noreferrer\">VISIT THE WEBSITE<\/a><\/p>\r\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3146&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;offer-block&#8221; enable_overlay=&#8221;true&#8221; css=&#8221;.vc_custom_1457521268140{background-color: #ffffff !important;}&#8221;][vc_column][vc_btn title=&#8221;BACK TO CASE STUDIES&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#898989&#8243; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.neurowebdesign.it%2Fen%2Fportfolio%2F|||&#8221;][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Project main purpose: outline the most suitable logo for the company Jampaa srl. During the brand creation, Jampaa srl wanted to test different logos and names for its brand. In order to make a decision validated by scientific data, we conducted an Eye Tracking analysis. 3 tables, each with 20 different [&hellip;]","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3139","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jampaa | NeuroWebDesign, Agenzia di Neuromarketing e UX<\/title>\n<meta name=\"description\" content=\"The Le Bistrot refreshment bar serves simple, informal cuisine in a refined, tasteful atmosphere.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neurowebdesign.it\/en\/jampaa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Jampaa | NeuroWebDesign, Agenzia di Neuromarketing e UX\" \/>\n<meta name=\"twitter:description\" content=\"The Le Bistrot refreshment bar serves simple, informal cuisine in a refined, tasteful atmosphere.\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.neurowebdesign.it\/en\/jampaa\/\",\"url\":\"https:\/\/www.neurowebdesign.it\/en\/jampaa\/\",\"name\":\"Jampaa | NeuroWebDesign, Agenzia di Neuromarketing e UX\",\"isPartOf\":{\"@id\":\"https:\/\/www.neurowebdesign.it\/en\/#website\"},\"datePublished\":\"2018-02-07T13:19:18+00:00\",\"dateModified\":\"2020-09-17T20:14:09+00:00\",\"description\":\"The Le Bistrot refreshment bar serves simple, informal cuisine in a refined, 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